Impact Strategy 2026 – 2028

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June 2026

A. Impact Framework

The project follows the IMPACT DESIGN and principles of sustainable resource management and the circular economy, applying indicators focused on waste reduction, reuse, social impact, local community engagement, and responsible handling of furniture and household items and support in cases of hoarding disorder.

Mission Statement and Purpose

Sprazni Gnezdo was founded with the mission to:

reduce waste by enabling the reuse of furniture and household items,
simplify the process of clearing properties for individuals and families,
support people dealing with Hoarding Disorder through respectful, structured, and non-judgmental approaches,
assist in complex and sensitive situations involving excessive accumulation, including coordination with families and professionals when needed,
support people in emotionally and logistically challenging situations (relocations, inheritances, property sales),
promote sustainable handling of materials and belongings,
support local communities through donations of usable items,
create a system where items are given a second life instead of ending up as waste,
raise awareness about the value of reuse, responsible consumption, and the challenges of hoarding behavior.

The organization’s purpose is to address environmental and social challenges: excessive disposal of usable items, lack of simple solutions for clearing spaces, the complexity of hoarding-related situations, and the need for more sustainable resource management.

Activity Orientation

Main activities include:

clearing apartments, houses, basements, attics, and commercial spaces,
handling hoarding situations with structured, step-by-step processes and sensitivity,
sorting items for reuse, donation, or recycling,
collaborating with reuse centers, charitable organizations, and relevant professionals,
organizing logistics for removal and redistribution of items,
advising clients and families on efficient and sustainable clearing processes,
creating digital content to raise awareness about waste reduction and hoarding challenges,
building a network of partners for reuse and material recovery.

Revenue Model

The business model is based on services and sustainable practices:

paid property clearing services for private and business clients,
additional logistics and removal services,
specialized services for complex and hoarding-related cases,
partnerships with reuse and recycling organizations,
potential revenue from reselling reusable items,
development and use of the »Sprazni Gnezdo« app to support the sale, rental, and reuse of furniture and other items.

Profit Allocation Policy

At least 51% of profits will be reinvested into service development, logistics improvements, expansion of partner networks, and support for sustainable and socially responsible initiatives, including better handling of complex hoarding cases, while also enabling people to access useful items and creating practical pathways for these items to be redistributed rather than discarded.

Protecting the Structure

Mission lock: sustainability, social responsibility, and respectful handling of sensitive situations are embedded in the company’s core principles,
Inclusive governance: collaboration with partners, communities, and relevant professionals,
Financial commitment: reinvestment into sustainable processes and service development,
Transparency: clear communication of services and impact,
External validation: potential future participation in sustainability and social impact certifications.

B. Specific Impact Goals according to the impact design methodology

SAFETY AND HEALTH

Indicator 4.3. – Users

Focus Area: Hoarding-Related Situations

Short Description

Sprazni Gnezdo aims to support individuals and families dealing with hoarding-related situations through respectful, structured, and non-judgmental approaches that prioritize dignity, emotional wellbeing, safety, and gradual transition.

Strategic Objective

To become a trusted and socially responsible service provider for complex property-clearing and hoarding-related situations while improving wellbeing, safety, and living conditions for affected individuals and families.

Contribution to SDGs

SDG 3 — Good Health and Well-being
SDG 11 — Sustainable Cities and Communities

Key Activities

Develop a step-by-step intervention model for hoarding-related situations.
Collaborate with families, social workers, psychologists, and community organizations when appropriate.
Create educational content and awareness campaigns about hoarding behavior and respectful support approaches.

RESPONSIBILITY AND SUSTAINABILITY

Indicators 5.2. (Waste, Energy) and 5.5. (Circular)

Focus Area: Waste Separation, Recycling, Sustainable Logistics, Reuse

Short Description

The organization promotes sustainable resource management through responsible waste handling, reuse of furniture and household items, environmentally responsible logistics, and circular economy principles.

Strategic Objective

To minimize landfill waste and maximize the reuse, recycling, and redistribution of materials and usable items while improving the environmental sustainability of operations.

Contribution to SDGs

SDG 12 — Responsible Consumption and Production
SDG 13 — Climate Action
SDG 11 — Sustainable Cities and Communities

Key Activities

Implement systematic sorting procedures for reuse, donation, recycling, and waste separation.
Build partnerships with reuse centers, recycling companies, and charitable organizations.
Gradually improve transport and logistics efficiency through route optimization and environmentally responsible operational practices.

DIGITALISATION AND TECHNOLOGIES

Indicator 8.3.

Focus Area: Accessibility of Services through Digital Tools

Short Description

Sprazni Gnezdo aims to improve access to sustainable clearing, donation, reuse, and redistribution services through digital tools and technology-supported processes.

Strategic Objective

To create accessible and user-friendly digital solutions that simplify communication, service coordination, item redistribution, and community participation.

Contribution to SDGs

SDG 9 — Industry, Innovation and Infrastructure
SDG 10 — Reduced Inequalities
SDG 12 — Responsible Consumption and Production

Key Activitie

Develop and expand the “Sprazni Gnezdo” digital platform and app.
Enable digital systems for item donation, resale, and reuse coordination.
Improve online accessibility of services, information, and communication for different user groups.

UNDERSERVED GROUPS

Indicator 11.3.

Focus Area: Support for Socially Vulnerable Individuals

Short Description

The organization prioritizes support for socially vulnerable and underserved individuals and families who face financial, social, emotional, or logistical barriers during property transitions and clearing processes.

Strategic Objective

To increase access to respectful, sustainable, and affordable support services for socially disadvantaged groups and individuals in difficult life situations.

Contribution to SDGs

SDG 1 — No Poverty
SDG 10 — Reduced Inequalities
SDG 11 — Sustainable Cities and Communities

Key Activities

Introduce priority support mechanisms for socially vulnerable individuals and families.
Cooperate with municipalities, NGOs, and social organizations to identify support opportunities.
Redirect reusable furniture and household items to individuals and communities in need.

IMPACT ECONOMY

Indicator 12.5.

Focus Area: Community Action and Donations

Short Description

Sprazni Gnezdo contributes to the local impact economy through donations, redistribution of usable items, cooperation with associations and community organizations, and support for local social initiatives.

Strategic Objective

To strengthen local community resilience and social value creation through responsible redistribution, donations, and circular community partnerships.

Contribution to SDGs

SDG 1 — No Poverty
SDG 4 — Quality Education
SDG 12 — Responsible Consumption and Production
SDG 17 — Partnerships for the Goals

Key Activities

Donate books and usable household items to libraries, NGOs, shelters, and community organizations.
Develop partnerships with associations and charitable initiatives for redistribution activities.
Organize or participate in local awareness and community support actions related to reuse and sustainability.

IMPACT MANAGEMENT

Indicator 13.1.

Focus Area: Measuring and Reporting Impact

Short Description

The organization aims to systematically monitor and communicate its environmental, social, and circular impact through measurable indicators and transparent reporting practices.

Strategic Objective

To establish a practical impact measurement and reporting system that supports transparency, continuous improvement, and strategic development.

Contribution to SDGs

SDG 12 — Responsible Consumption and Production
SDG 16 — Peace, Justice and Strong Institutions
SDG 17 — Partnerships for the Goals

Key Activities

Define measurable impact indicators related to reuse, recycling, donations, and social support.
Prepare annual impact summaries and internal monitoring reports.
Develop simple systems for tracking redistributed items and environmental impact outcomes.

VERIFICATION

Indicator 14.4.

Focus Area: People and Planet First (PPF) Certification

Short Description

Sprazni Gnezdo aims to align its governance, impact orientation, sustainability practices, and business model with internationally recognized social enterprise and impact certification frameworks.

Strategic Objective

To achieve external validation of the organization’s social and environmental commitment through the People and Planet First certification process.

Contribution to SDGs

SDG 12 — Responsible Consumption and Production
SDG 16 — Peace, Justice and Strong Institutions
SDG 17 — Partnerships for the Goals

Key Activities

Align internal policies and operational practices with People and Planet First principles.
Develop transparent governance and impact communication mechanisms.
Continuously improve sustainability, circularity, and social responsibility practices to support certification readiness.

C. Timeframe

2026 – Foundation and System Development

Main Focus

Building operational systems, partnerships, financing mechanisms, and impact foundations.

Key Activities

Establish protocols for reuse, donation, recycling, and handling hoarding-related situations.
Develop partnerships with charities, reuse centers, municipalities, and recycling organizations.
Define key impact indicators and basic impact reporting systems.
Begin development planning for the “Sprazni Gnezdo” digital platform.
Prepare stakeholder mapping and partnership strategy.
Explore funding opportunities, grants, sponsorships, and impact finance mechanisms.

Expected Outcomes

operational sustainability framework established,
first measurable impact indicators introduced,
initial redistribution and partner network created,
financing and partnership opportunities identified.

2027 – Expansion and Impact Optimization

Main Focus

Increasing environmental and social impact through stronger operational systems and public engagement.

Key Activities

Expand donation and redistribution activities.
Improve logistics efficiency and sustainable operational practices.
Launch awareness activities related to reuse and hoarding-related challenges.
Introduce annual impact reporting.
Develop communication and public awareness strategy.
Prepare ethical and operational guidelines for sensitive situations.

Expected Outcomes

higher percentage of reused and redistributed items,
stronger community partnerships,
increased public visibility and measurable impact,
improved operational and ethical standards.

2028 – Digitalisation, Verification, and Strategic Scaling

Main Focus

Strengthening scalability, transparency, and long-term strategic positioning.

Key Activities

Expand the “Sprazni Gnezdo” app and digital coordination systems.
Improve impact tracking and operational monitoring.
Strengthen governance and internal operational systems.
Develop stronger cooperation with municipalities and institutions.
Prepare for People and Planet First certification or similar external verification.

Expected Outcomes